Shop at Atlantic Superstore® Locations, Save at Esso Stations!

Loblaw Companies Ltd news release with annotations

HALIFAX, April 5, 2012 /CNW/ - (TSX: L) - Starting this weekend, residents of Prince Edward Island who spend $50 to $250* or more at any Atlantic Superstore location in PEI will be issued a coupon with their grocery receipt for a discount of between one and five dollars** on fuel, redeemable at participating Esso stations in the province***.  The offer is available from Saturday, April 7th to Thursday May 3.

"From fresh food to popular brands and great service, the teams at Atlantic Superstore are committed to providing great value and a terrific shopping experience," says PEI native Mike Doucette, vice president, Operations, Loblaw Atlantic.  "And, we are thrilled to be able to surprise our loyal customers with an opportunity to get a break at the pumps just by shopping with us."

Canadians want to make every cent count and with so many Esso stations conveniently located in close proximity to Atlantic Superstore locations, it's never been easier to save at the pump!  With this offer, a $100 grocery purchase* can result in a $2 fuel savings that's equivalent to receiving five cents per litre off based on a 40 litre fuel purchase.  Some restrictions apply - see in store or flyer for complete details or visit participating Esso stations in PEI.

* Total purchase (before applicable taxes) made at Atlantic Superstore location.  Excludes alcohol, tobacco, prescriptions, dry cleaning, gas bar, lottery, postal services, gift cards, products with codeine or products from third party businesses within Atlantic Superstore locations.

**Coupon value is determined based on purchase value from Atlantic Superstore.

*** Coupons valid at participating Esso stations until May 17th 2012.  Limit one coupon per transaction.  Excludes propane and natural gas.  Discount limited to the face value of coupon shown in dollars.  Coupon must be surrendered prior to fuel payment in order to qualify for discount. Receipt without coupon does not qualify for discount.  No facsimiles will be accepted.  Coupon has no cash value and may only be redeemed in-store at participating Esso stations in PEI.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

For further information:

Public Relations Department, Loblaw Companies Limited
[email protected] or (905) 459-2500