President's Choice® Children's Charity makes lives easier for children across Canada

Loblaw Companies Ltd news release with annotations

Support the Helping Kids Live Life Well™ Icon Sale and help children in your community

BRAMPTON, ON, March 2, 2012 /CNW/ - (TSX: L) - Starting today until March 17, 2012, customers shopping at Loblaw Companies Limited (Loblaw) corporate and participating franchise stores are encouraged to purchase $2 Helping Kids Live Life Well paper icons at store check-outs in support of the President's Choice® Children's Charity. As Loblaw's corporate charity, and one of the largest charities in Canada, President's Choice® Children's Charity is focused on childhood nutrition and children with disabilities. All funds generated within each region go back to support families and nutrition programs throughout that region's communities.

"In 2011, President's Choice® Children's Charity granted $13.35 million - supporting more than 4,000 nutrition programs and providing grants to more than 1,800 families whose children have disabilities," says Peggy Hornell, senior director, President's ChoiceÒ Children's Charity. "This year we're looking forward to working with our customers to raise $2.2 million."

As one of its funding priorities, President's Choice® Children's Charity supports nutritious breakfast, lunch and snack programs. The Charity understands that nutrition is fundamental to children's health and that a well-nourished child is likely to learn better, so it aims to provide the resources to help fuel a better learning environment.

"Due to generous support from the President's Choice® Children's Charity, we have been able to offer our students a hot and nutritious breakfast every morning. One thing that really stands out, besides the students' enjoyment of the food, is their sense of family and community. We have also noticed an improvement in their classroom behavior and being punctual for school," says Pam Ainscough, child and youth counselor, Parkinson Centennial Public School, Orangeville, Ontario.

Another funding priority for the Charity is providing financial grants for essential specialized equipment and therapists for families whose children have disabilities - like David, who is 13 years-old and lives in Alberta. David has degenerative peroxisomal disorder. He is a cheerful boy who is determined to make the best of everyday despite his disability. With a grant from President's Choice® Children's Charity, David's family was able to purchase a new wheelchair for him.

"We thank the President's Choice® Children's Charity for their generous gift," says David's mother. "We are grateful for all the support and care provided by the Charity in assisting us with David's needs and helping us to make life easier for him. The grant has given him a lot more freedom to enjoy life - something every child deserves despite their disability."

Loblaw created President's Choice® Children's Charity to empower its store colleagues, franchisees and their employees to support families in communities where the Company has retail locations. Since 1989, the charity has awarded more than $72 million, reaching more than 10,000 Canadian families. The costs of the Charity's administration and operations are fully funded by Loblaw, ensuring that 100 per cent of every dollar donated goes directly to helping children with disabilities and nutrition programs in the regions where the money is raised.

Making a Positive Difference in the Community is one of the five corporate social responsibility principles that shape the way Loblaw conducts business. Fundraising initiatives in support of President's Choice® Children's Charity is just one example of how Loblaw continues to be active in communities on national, regional and local levels. This includes a bi-annual national food drive in partnership with Food Banks Canada to address hunger across Canada, a partnership with WWF-Canada to mobilize Canada to take environmental action and support to a number of local charitable organizations across the country.

Donations can be made at the following Loblaw corporate and franchise store locations: Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills®, Atlantic Superstore®, Dominion® (Newfoundland and Labrador only), SaveEasy®, Maxi®, Maxi & Cie®, Provigo®, Cash & Carry®, Club Entrepot® and  Les Entrepots Presto®.

For more information about President's Choice® Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.

About President's Choice® Children's Charity

President's Choice® Children's Charity helps Canadian children live to their full potential. They are committed to supporting children's health and wellness across Canada. With a focus on childhood nutrition and children with disabilities, President's Choice® Children's Charity helps kids through grants for childhood nutrition programs and provides support for families with a child with a disability. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the charity has awarded more than $72 million, reaching more than 10,000 Canadian families. For more information on President's Choice® Children's Charity or to donate online, visit www.pc.ca/charity.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135 000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

For further information:

On behalf of the President's Choice ® Children's Charity, for more information please contact: 
Loblaw Public Relations Department
905-459-2500 | [email protected]