Third Canadian bagless location continues leadership in green retailing MONTREAL, Feb. 11 /CNW Telbec/ - As part of its ongoing efforts to protect the environment, the Maxi & Co store located in the city of Sherbrooke becomes Loblaw Companies Limited first grocery and general merchandise store in Quebec to eliminate traditional plastic bags at the checkouts. This location is the 3rd Loblaw banner store to go bagless following Milton, ON and Langford, BC. In April 2007, Loblaw Companies Limited made a commitment to reduce 1 billion plastic grocery bags from Canada's landfills within one year. Reducing the amount of plastic grocery bags offered in stores, and offering more sustainable choices, will help achieve this goal. Currently, Canadians use about 10 billion plastic bags per year. "As the largest grocery retailer in Quebec and Canada, we have a duty to help reduce the quantity of waste in our communities", stated Galen G. Weston, Executive Chairman, Loblaw Companies Limited. "Customers of Maxi & Co in Sherbrooke are responding well to the reusable bag and box proposal. In fact, the Sherbrooke area has the highest level of bag reuse within the Quebec network. This helped persuade us to operate this store free from traditional plastic bags distributed at the checkouts and to work with our customers to make a positive step towards a greener environment." Leading the Way in Green Initiatives This measure implemented today in the Sherbrooke Maxi & Co. follows a wide-ranging communications plan that was put into operation to encourage customers to reuse bags and boxes. With the launch of the PC(C) Green(TM) reusable bag - the company's new reusable shopping bag - customers will be encouraged to shop with reusable bags. Additionally, customers can also use PC(C) Green(TM) boxes, which have been designed to be inserted into store grocery carts and replace the equivalent of 3 to 5 traditional grocery bags! "With this bold decision to totally eliminate the use of plastic bags in this establishment -a first in Quebec - Provigo recognizes our city's place on the cutting edge of sustainable development. I am truly proud. Your initiative shows the willingness of Sherbrookers to change their habits in order to pass on to future generations a quality environment" stated Jean Perreault, Mayor of Sherbrooke. About Provigo Inc. Provigo Inc., part of Loblaw Companies Limited, is committed to developing effective products that help ease the burden on our planet and preserve our natural resources. The President's Choice(R) Green line of eco-friendly products and "Canada's greenest reusable shopping bag(R)" are available nationwide anywhere President's Choice(R) products are sold. Provigo Inc. with its Loblaws, Maxi & Co, Maxi, Provigo, L'intermarché, Axep, Presto and Club Entrepôt Provigo banners, is the largest food retailer in Quebec. The company and its franchised and affiliated merchants provide employment for almost 30,000 people in Quebec. About Loblaw Companies Limited Loblaw Companies Limited is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services. Through its various operating banners, Loblaw is committed to providing Canadians with a one-stop destination in meeting their food and everyday household needs. This goal is pursued through a portfolio of store formats across the country. It also offers one of Canada's strongest control label programs, including the unique President's Choice(R) and no name(R) brands. Loblaw is one of the largest private-sector employers in Canada, employing over 139,000 full-time and part-time employees.
For further information: Josée Bédard, Senior Manager, Corporate Affairs, Provigo, part of Loblaw Companies Limited, (514) 383-8800 ext. 6142