Edmonton's William Hawrelak Park and Calgary's Prince's Island Park named top outdoor summer dining destinations in Alberta

Loblaw Companies Ltd news release with annotations

The President's Choice® team asks Albertans to expect more from their al fresco dining experiences

CALGARY, June 30, 2015 /CNW/ - (TSX:L) Following the cold winter months, the President's Choice® brand is celebrating the joy of summer by providing Canadians with inspired outdoor recipes. The mouth-watering, warm-weather recipes are inspired by local outdoor dining destinations and favourite summer food items. With barbeque season in full swing, it's no surprise that when the President's Choice® team asked Albertans what foods they were looking forward to indulging in this summer they said juicy beef burgers (79 per cent), fresh fruit (61 per cent), velvety ice cream (60 per cent), and crisp salads (57 per cent).

When it comes to where Alberta residents love to dine under the sun and stars, home is certainly the most popular option, with more than 80 per cent preferring their own backyard followed by the beach (38 per cent).

"We are lucky to live in such a beautiful country with a wealth of outdoor dining locations, from provincial parks to cottages to our own backyards," said President's Choice® executive chef Tom Filippou. "Our President's Choice® chefs have developed the perfect al fresco recipes that pair perfectly with the Prairies top outdoor dining locations."

The President's Choice® team surveyed residents of Calgary and Edmonton to determine their top outdoor dining destinations.

Prince's Island Park took the lead among Calgarians (46 per cent), followed by Fish Creek Provincial Park (28 per cent), Edworthy Park (14 per cent), Sandy Beach Park (7 per cent) and Stanley Park (5 per cent). In Edmonton, William Hawrelak Park came out on top with 66 per cent of the vote, with Emily Murphy's Park (12 per cent), Gold Bar Park (8 per cent), Kinsmen Park (7 per cent) and Queen Elizabeth Park (6 per cent) rounding out the list.

Albertans can try the Crispy Chicken Sandwich with Blue Cheese Slaw  – perfect for a barbeque at Calgary's Prince's Island Park with family and friends.

For vegetarians, the Tomato, Pesto and Goat's Cheese Naan Bites are a delicious option. Laden with herbs and vegetables, including PC® Splendido Basil Pesto and PC® Grape Tomatoes, these delicious snacks take their cue from the greenery at Edmonton's Hawrelak Park.

The full range of new summer PC® products are available at Real Canadian Superstore®.  Whether you pile the new PC® Double Decker Burger high with toppings, create your own picnic dips with PC® Whole Wheat Naan Rounds Buns or grab a PC® Pineapple Kale 100% Vegetable & Fruit Smoothie while you're on the run, it's easy to get the most out of al fresco dining and entertaining this summer.  Learn more about all things summer at pc.ca and join the conversation using the hashtag #pcsummer.

Check out pc.ca for more sensational summer treats and entertaining ideas. Across Alberta, President's Choice® products are available at Real Canadian Superstore®, Extra Foods®, No Frills®, T&T Supermarket® and Wholesale Club®.

Website: www.pc.ca, www.realcanadiansuperstore.ca
Facebook: President's Choice 
Twitter & Instagram: @PresChoice #PCSummer

Full recipes and accompaniment suggestions, as well as product samples and high resolution images are available upon request.

National Survey (n=3000)
From May 27th to May 30th, 2015 an online survey was conducted among 3,021 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 1.8%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

City-Specific Survey (n=1950)
From May 27th to June 1st, 2015 an online survey was conducted among 1,972 randomly selected Canadian adults who are Angus Reid Forum panelists. There were approximately n=150 respondents in each of Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Saskatoon, Regina, Montreal, Quebec City, Toronto, Ottawa, St. John's, and Halifax. The margin of error—which measures sampling variability—is +/- 2.2%, 19 times out of 20. The results have been statistically weighted according to age, gender and region. Discrepancies in or between totals are due to rounding.

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus® and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE Loblaw Companies Limited

For further information: Crystal Kwon, [email protected], 604-647-2985